The first 459 times I suffered through product demos and webinars for market research and social media measurement solutions the companies all wound up with the same promise: We’ll give you a 50+ page PowerPoint deck each quarter that has 150 full-color charts and graphs you don’t understand or care about with a cover page …
ConsumerBase Makes Market Research Faster, Cheaper
Charleston|Orwig employees vote for firm as Top 100 Workplace
At a meeting of agencies a few years back, a consultant asked audience members for one example of what made their firms unique. Some said Interactive expertise, others claimed strategic brilliance, creativity made the list. I said, “dog day” and was me…
Protective Online Reputation Management
Defending a brand online is as important task as building online reputation for the newly created one. Prophylactic online reputation management is preventative and useful way of securing online positions and information that is showing in the search results when someone is doing a search for your brand’s name. By reviewing the trends an identifying …
Sea Shells and Balloons
I heard an attorney caution the other day that in a negotiation every interaction—EVERY interaction—between the CEO of the Buyer and the Seller is a negotiation.Every phone call, every e-mail, every personal contact has the potential to maintain mo…
Announcing 2010 Road Show to Help Enterprises Achieve Social Business Success
Social media has exploded in recent years and many brands are realizing that this is business critical for many parts of their organization. While taking the initial ‘plunge’ into social media is not difficult, enterprise adoption, success and ROI …
Why Negative Pages Rank: Link Neighborhood Diversity
Google’s PageRank – the algorithm that decides which pages show up when someone searches for your name – is an incredibly complex and nuanced algorithm. Every time you hit the “Google search” button – it runs millions of possible result pages through a detailed mathematical equation and displays the highest-ranking results on the first page. …
California Code of Civil Procedure Section 2029.300 – Subpoenaing Google Has Never Been Easier
I am delighted by California’s new rule 2029.300. In the past Google had often insisted on court orders or subpoenas issued from within the state of California for actions involving victims of Internet defamation from any of the other 49 states. I ha…
5 Online Reputation Management tips
Online reputation management industry with its fast growing market became a new field for companies to increase their leads, profits and sales. Unfortunately as the practice shows while some reputation management companies are actually helping people to improve their online identity the other companies specialize in creating negative info online about companies or individuals and …
A Farm in the City; a Dinner at the White House
By just about any account, Will Allen has had a very successful life. He was the first African American to play basketball at the University of Miami (Fla.). He played professional basketball for a time in the American Basketball Association and in Eur…
Fraud Services: A Key Differentiator of Payment Processing
While online payments is the fastest growing segment of retail and payments, it also continues to be one of the riskiest. As cyber criminals step up their game and adapt new techniques to defraud online and card-not-present (CNP) merchants, payment pro…
