It makes you feel a little guilty attending a conference in beautiful Lake Tahoe, but MediaPost’s Social Media Insider Summit turned out to be an engaging work experience. A few key themes emerged from the various panels and working sessions: … Continue reading →
Not-so-extreme Social Media Makeover: Leveraging Social Intelligence to Improve Customer Engagement
3 Steps to Overcoming Your Engagement Fears
Engagement is a scary concept for some companies. The fears are plentiful and range from basic questions about how to get started, to the more advanced questions about how to continue your engagement during a crisis. It’s all well and good to talk about dipping your toes into the engagement pond, but what about those …
Michael Fertik Video Blog: Mike “The Situation” Sorrentino – Master of Abs and Personal Branding
Love it or hate it, MTV’s hit reality TV show Jersey Shore is a true pop culture phenomenon. A major part of the show’s success no doubt comes from the cast’s natural knack for self-promotion. Perhaps the best example of personal branding on the show comes from Mike “The Situation” Sorrentino. Anyone who has seen “The …
Reputation Management, Internet Privacy, and Social Media Quick Hits
In today’s Quick Hits, we discuss law enforcement and social media, follow up on the case of the Facebook-addicted juror, and look at a case of stalking on Facebook (and why Facebook isn’t helping to stop it.) – Cops Don’t Know How To Use Twitter A new study by the Canadian Association of Police on …
Is BP Just Trying To Buy Its Reputation Back With Advertising?
Because it is our nature to do such things, most of the world has moved on from the anger or whatever was experienced during the BP Deepwater Horizon oil mess in the Gulf of Mexico. There are still pockets of activism but the mainstream has started to flush that story out of its faulty and …
I Spy With My BrandsEye: The New FNB Stadium
Let us face it; most of us are dealing with severe World Cup withdrawal symptoms. Prior to the World Cup, there was a lot of mixed sentiment around the stadiums. Many people felt that a lot of money, which could have been better spent elsewhere, was inves…
Chris Myers Rumours and William Hague Reputation
Though unconfirmed stories of William Hague’s sexuality have been circulating in Westminster for some time now; with the emergence of the first hint of allegations surrounding his 25-year-old special adviser, Christopher Myers, rumour mills have been abuzz with the latest updates from his personal life. The fact that he hired a third adviser when his predecessors had just …
