Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.

Online Reputation management is a common issue online at the moment, as web based businesses search for customers to form a profitable business. As a result any bad publicity online can affect your rating s and performance. Most people perform searched and it is important to ensure that when a customer Google’s your brand they get nothing but positive listings and glowing reviews.

One thing to bear in mind is that online reputation management is not as easy at it may seem, and there are many errors that can be made along the way. Here are a few basic mistakes in reputation management.

Fake user accounts on reviews websites