Doesn’t it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it’s easy to forget why you need these cyberspace shenanigans at all! In fact, there’s so much noise that many retailers lose sight …
Category Archive
for: ‘Social Media Marketing’
Top 7 Ways To Increase In-Store Sales via Social Media
Posted Sep 2 2010 by Gina Gotthilf
in Reputation Management, Social Media, Social Media Marketing with Comments Off
Why Tumblr Trumps Micro-Blogging
Posted Aug 19 2010 by Stephanie Weingart
in Reputation Management, Social Media Marketing with Comments Off
What do you get when you mix two cups of online editorial, three cups of microblogging and six cups of awesome? Tumblr, no doubt. The popular blogging platform that has been around for a few years is becoming a popular content platform for business.
The Power of the Unexpected
Posted Aug 5 2010 by Katie Morse
in Reputation Management, Social Media, Social Media Marketing with Comments Off
It’s no big secret that the Old Spice campaign has been a success. News outlets and blogs including the Financial Post, AdWeek and Mashable covered it, thousands have tweeted about it (myself included), and millions have watched the videos posted on YouTube. I happened to stumble upon Jason Falls’ post while wandering across the Internet doing …
Shopping Sites Flash Sales DO NOT FAIL
Posted Aug 3 2010 by Stephanie Weingart
in Reputation Management, Social Media Marketing with Comments Off
We somewhat remember this idea of obsession shopping and this need to buy things because of the sale or the time limit. This was called Ebay. It is no surprise that Gilt.com is the brainchild of an early Ebay employee. However, these Flash Shopping sites have evolved with the need for Social Networking to be involved in every user experience.
Tips on Writing an Effective Social Media Marketing RFP
About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation …
What is Social Media Marketing?
I’m having a hard time understanding what exactly social marketing is. I know that it is a technique used by an organization to address a social cause and which seeks to influence public opinion and behavior so that society, not the organization, benefits.
A Guide To Creating The Perfect Social Media Campaign
Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name a few.
5 Steps to a Winning Social Media Marketing Plan
What is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out social media marketing plan, which lays the foundation for executing a winning social media campaign. Although there is no concrete roadmap to crafting an effective social …
Facebook Open Graph: Coming to a Mobile Device Near You
Posted Jul 29 2010 by Selena Narayanasamy
in Reputation Management, Social Media, Social Media Marketing with Comments Off
It has become increasingly evident that mobile technology is definitely taking the cake when it comes to being in the news for the latest trends and innovations. You have probably also noticed that Facebook is always right up there in trending topics because it seems we just can’t get enough of trying to figure out …
Old Spice: A Swan Dive Into The Award Winning Campaign
Posted Jul 23 2010 by Gina Gotthilf
in Reputation Management, Social Media, Social Media Marketing with Comments Off
The man your man could smell like has given us all a high – metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we could …
