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for: ‘admin’

Google Changes Policy On 2 Links

Recently Google changed it’s long time policy on only allowing 2 links from a single domain name to appear in the top search results. This is good news for Reputation Management Companies and Big Brands.
In fact, Google is giving some company keywords a whole lot of first page real estate. A search for “apple” pops up 6 pages from …

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Top Reputation Management Firms 2010

We have compiled a list of the top Reputation Management Firms for 2010. The Reputation Management companies listed below were selected because of their online popularity, realistic insight on the reputation management process, pricing, knowledge of SEO, and Age.
 
There are dozens of Reputation Management Services online and we have sifted through the internet to find …

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Tips on Writing an Effective Social Media Marketing RFP

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation …

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What is Social Media Marketing?

I’m having a hard time understanding what exactly social marketing is. I know that it is a technique used by an organization to address a social cause and which seeks to influence public opinion and behavior so that society, not the organization, benefits.

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Don’t Make These Online Reputation Management Mistakes

Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.

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A Guide To Creating The Perfect Social Media Campaign

Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name a few.

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5 Steps to a Winning Social Media Marketing Plan

What is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out social media marketing plan, which lays the foundation for executing a winning social media campaign. Although there is no concrete roadmap to crafting an effective social …

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Reputation Management Made Simple: How to yield more positive reviews and deal with the bad ones

Reviews are more important than ever for retaining sales and service customers. According to DriverSide/Kelton Research, 89 percent of consumers would consider using online ratings and reviews when determining where to take their car for service—92 percent of this group say ratings will influence their decision. In addition, 61 percent of consumers would choose a …

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What if I Want ALL the Reputation Management Feeds in One?

Then you’ve come to the right place. We’ll do our best to provide you with comprehensive ORM coverage, from monitoring to crisis management to proactive brand building tactics. If we’ve missed a crucial ORM resource, drop us a comment below and we’ll get right on it!

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Webinar Recap: Charlene Li Discusses “Open Leadership”

Wow. I’d like to extend a huge thank you to Charlene Li for today’s spectacular webinar.  She not only discussed her book “Open Leadership: How Social Technology Can Transform the Way You Lead”, but also shared some of her favorite examples of open organizations, defined steps to help every company determine how to open up …

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