I’m having a hard time understanding what exactly social marketing is. I know that it is a technique used by an organization to address a social cause and which seeks to influence public opinion and behavior so that society, not the organization, benefits.
Monthly Archive
for: ‘July, 2010’
Don’t Make These Online Reputation Management Mistakes
Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.
Reputation Management Made Simple: How to yield more positive reviews and deal with the bad ones
Reviews are more important than ever for retaining sales and service customers. According to DriverSide/Kelton Research, 89 percent of consumers would consider using online ratings and reviews when determining where to take their car for service—92 percent of this group say ratings will influence their decision. In addition, 61 percent of consumers would choose a …
What if I Want ALL the Reputation Management Feeds in One?
Then you’ve come to the right place. We’ll do our best to provide you with comprehensive ORM coverage, from monitoring to crisis management to proactive brand building tactics. If we’ve missed a crucial ORM resource, drop us a comment below and we’ll get right on it!
Twitter Rolls Out New ‘Follow Suggestions’ Feature
Did you ever look at your overwhelming stream of tweets and think “boy, I really should follow more people?” We didn’t think so – honestly I collect people to follow and then forget why I clicked on them in the first place or wonder who in the world has enough time to read every tweet …
Webinar Recap: Charlene Li Discusses “Open Leadership”
Wow. I’d like to extend a huge thank you to Charlene Li for today’s spectacular webinar. She not only discussed her book “Open Leadership: How Social Technology Can Transform the Way You Lead”, but also shared some of her favorite examples of open organizations, defined steps to help every company determine how to open up …
